Welcome to

DIY

DIY design is designing in the real world: tight deadlines, vague requirements, limited resources. I roll up my sleeves and dive into the messy reality of enterprise and B2B work to deliver meaningful user experiences. Learn more about my design philosophy here.

What I Bring

  • Enterprise applications and internal tool design
  • Product design in Ad Tech and Ed Tech environments
  • Mentoring junior designers with structured onboarding, training resources, and ongoing design feedback
  • Building efficient design workflows and aligning with stakeholders

What I'm Looking For

  • Challenging problems that push me to learn and grow
  • A culture that prioritizes strong team processes and design excellence
  • Collaborating on product strategy and long-term vision
  • Using user feedback and data to continuously improve the product

Case Studies

Campaign creation interface

Reimagining How Agencies Create Campaigns

Agency users wanted a faster, more flexible way to create ad campaigns, with features our tool didn't yet support.

Over two years as the only designer on the project, I reimagined the campaign creation flow with new functionality, and cleaner layouts that streamlined the entire process and boosted revenue.

Ad Tech B2B

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Pricing tool interface

Smart Pricing for Ad Inventory

Prior to this project, ad pricing was entirely manual, employees managed rates in spreadsheets, and the development team had to push every price change.

I led the creation of the Pricing Tool from scratch, enabling the pricing team to manage and update rates themselves. This introduced more pricing variety and allowed for customized or loyalty-based discounts.

Ad Tech Internal Tool

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Admin interface

Redefining Admin Navigation for Support Teams

Disney Campaign Manager's Admin Portal serves the account managers, customer support teams, and escalation specialists who manage thousands of advertiser accounts.

I redesigned the Admin Portal's navigation to help teams find what they need quickly and resolve issues significantly faster.

Enterprise Internal Tool

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Class Scoresheet interface showing grade entry grid

A Smarter Way for Teachers to Record Scores

Teachers needed a faster way to enter test scores for their whole class instead of updating each student individually.

I designed the Class Scoresheet, a feature that allows scores to be entered in bulk, saving time and reducing errors, and giving teachers more time to focus on their students.

Enterprise Ed Tech

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