Designed at
Designing enterprise tools at scale: ad tech, ed tech, fintech.
I make complex workflows feel simple.
Designed at
Ad Tech B2B
A growing agency segment couldn't work efficiently in our platform. Key features were missing and the creation flow didn't match how agencies operated.
I led the end-to-end redesign of the campaign creation experience, introducing new functionality and a streamlined flow that reduced friction and unlocked agency-scale revenue.
↑ Agency users increased by 39% · $100M+ in revenue enabled
Ad Tech Internal Tool
Ad pricing lived entirely in spreadsheets. Every rate change required a developer, creating bottlenecks and slowing the sales cycle.
I designed a self-serve pricing tool that gave sales teams full control over rate cards and inventory types, removing engineering dependency entirely.
Reduced process from weeks to minutes · Removed dev dependency
Enterprise Internal Tool
Support and account teams were navigating a portal that wasn't built for their workflows. Finding and resolving advertiser issues took far longer than it should.
I redesigned the Admin Portal's information architecture and introduced Ghost Mode, giving teams direct account access without handoffs.
↓ 28% reduction in escalation tickets · Faster issue resolution
Enterprise Ed Tech
Teachers had no efficient way to record test scores in bulk. Every entry was manual, one student at a time.
I designed the Class Scoresheet from research to ship, delivering a bulk-entry gradebook that simplified score recording for an entire class at once.
Bulk score entry · Sped up grading process
I'm Saneeya (san-yah), a product designer focused on B2B enterprise software.
My work is the kind most people don't see: internal tools, complex dashboards, multi-step workflows. The unsung heroes of software. 9 years, three companies, usually the only designer in the room.
Based in Southern California.
October 2021 — Present
Senior Designer
Led end-to-end UX across a $100M+ advertising platform serving agencies, SMBs, and advertising partners, covering campaign planning, targeting, pacing, rate management, optimization, and reporting, focused on making complex systems more usable for advertisers and internal teams.
January 2021 — October 2021
Senior UI/UX Designer
Worked on internal tools that streamlined workflows for mortgage and real estate agents.
March 2017 — January 2021
User Experience Designer
Designed education tools for students and instructors across ALEKS, a self-paced math and chemistry platform, and ConnectEd, a homework and assessment platform.
